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SPONSORSHIP PRESS RELEASE

Tuesday, June 8, 2010
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Wayne Hart
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Makita U.S.A.
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MEXICAN NATIONAL TEAM SET FOR WORLD CUP 2010 OPENER

Mexico vs. South Africa to kick-off the world's most watched sporting event this Friday

JUNE 8, 2010 – La Mirada, CA – Makita Industrial Power Tools, the Official Power Tool Sponsor of the Mexican National Soccer Team, is proud to announce that Mexico will play in the opening match of the 2010 World Cup in South Africa.
 
Mexico is positioned in Group A along with France, South Africa, and Uruguay.  The team will open the World Cup against the host country South Africa on Friday, June 11, at 10 a.m. EST in Johannesburg.  
 
Makita, the Official Power Tool Sponsor of the Mexican National Team and also of Major League Soccer, is well acquainted with soccer and the sport’s growing popularity in the U.S. With both the United States and Mexico qualifying for the World Cup, excitement among soccer fans in the U.S. is peaking.
 
“As an active sponsor and supporter of the Mexican National Team in the U.S., Makita has watched the team fill stadiums across the country,” said Raquel Navarette, marketing specialist, emerging markets at Makita.  “Although the 2010 World Cup games are taking place half way around the world, there is plenty of excitement for the opening match here in the US.”
 
The Mexican National Team battled through the World Cup qualifying process which began in August 2007. Out of 204 countries, Mexico is one of only 32 national teams to qualify for the 2010 event, which marks the fifth straight World Cup for Mexico.


Mexico played several exhibition matches leading up to the World Cup, including sold-out games at the Rose Bowl in Pasadena, New Meadowlands Stadium in New Jersey, Soldier Field in Chicago, and Reliant Stadium in Houston. At most matches, Makita was on-site with Experience More, a 53-foot interactive tool display on wheels, to meet the fans and share the very latest best-in-class power tool solutions.
 
Makita’s active sponsorship of the Mexican National Team and Major League Soccer is part of the company’s effort to integrate the Makita brand into the life and passions of the Hispanic contractor.  Recently, the company launched a “Build your Dreams” campaign that focuses on the benefits realized by Hispanic contractors who use Makita power tools.
 
“The Hispanic contractor is a vital part of the U.S. construction industry, and our participation in soccer and our new ‘Build Your Dreams’ campaign allows us to make a connection,” said Navarrete.  “We’ve met thousands of passionate soccer fans at stadiums and jobsites across the U.S., and we share their excitement on the eve of the 2010 World Cup.”
 
About Makita
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 10.8V Ultra-Compact Lithium-Ion®. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology™ (AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com. You can follow Makita at facebook.com/makitatools, twitter.com/makitatools, and youtube.com/makitapowertools. The Makita Teal color is the trade dress of Makita Corporation and is protected under common law and registered with the U.S. Patent and Trademark Office. Makita is Best-in-Class Engineering.

 

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