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INNOVATION PRESS RELEASE

Friday, January 15, 2010
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Wayne Hart
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Makita U.S.A.
(714) 522-8088 x 4410
whart@makitausa.com

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MAKITA CONTINUES TO DELIVER INNOVATION, LAUNCHES "GET INTO LXT" PROMOTION

With 36 tools and counting, new initiative focuses on growing 18V LXT Lithium-Ion Series

JANUARY 15, 2010 – La Mirada, CA – Makita Industrial Power Tools has launched “Good-Bye Ni-Cad, Get Into LXT Lithium-Ion Technology”, a new national promotion offering select free tools and accessories with purchase. The new national promotion is the latest in Makita’s ongoing effort to engage professional tradesmen and serious tool users with innovative products, high-energy sponsorship initiatives, and creative marketing programs.
 
“Makita is all about the pro contractor and the serious tool user so we will continue to offer best-in-class industrial power tools, including more cordless solutions in our growing LXT Series,” said Brent Withey, Makita’s Sr. Brand Manager. “This is another opportunity for serious tool users to expand their toolbox as we continue to expand our LXT Cordless Series.”
 
Makita’s “Get Into LXT Lithium-Ion Technology” arrives shortly after the fourth anniversary of Makita’s breakthrough 18V LXT Lithium Ion Cordless Series. After just four years, the LXT Series now offers 36 cordless tool solutions with more on the way, providing a wide range of cordless solutions for professional tradesmen.  All LXT Tools are powered by Makita’s 18V Lithium-Ion battery, delivering more power, less weight, longer run time and a faster, more efficient charging process with its Energy Star-rated Rapid Optimum Charger. 
 
Makita’s “Get Into LXT Lithium-Ion Technology” Promotion offers a range of value-added offers, with mail-in redemption for free bare-tools (tool-only, no battery or charger included) and accessories with purchase of select LXT Series kits and combo kits. Free tools and accessories-with-purchase include an 18V LXT Lithium-Ion battery, BHP454Z Cordless ½” Hammer Driver-Drill, BTD141Z Cordless Impact Driver, and more.
 
“Get Into LXT Lithium-Ion Technology” launches today and applies to purchases made through June 30, 2010. For more information on Makita’s “Get Into LXT Lithium-Ion Technology” Promotion, go to makitatools.com
 
About Makita
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita applies leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 10.8V Ultra-Compact Lithium-Ion®. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology™ (AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com. You can follow Makita at facebook.com/makitatools and twitter.com/makitatools. Makita is Best in Class Engineering.

 

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