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SPONSORSHIP PRESS RELEASE

Tuesday, August 18, 2009
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Wayne Hart
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GRAND PRIZE WINNER DRAWN IN SWEEPSTAKES "FEEL innovation" Promotion Winner Gets 4 Suzuki's

AUGUST 18, 2009 – La Mirada, CA   Makita Industrial Power Tools has drawn a sweepstakes grand prize winner for the "Feel Innovation" promotion, Makita\'s four-month national initiative that also offered select free tools and MSR Rockstar Makita riding gear with purchase of qualified items. The "Feel Innovation" promotion is part of Makita’s ongoing effort to engage professional tradesmen and serious tool users with innovative products, high-energy sponsorship initiatives, and creative marketing programs.
 
Prize winner Michael Williams (pictured at right with his family), a computer repair technician and part-time cabinet maker from Moreno Valley, CA, won a Suzuki RM-Z450 motorcycle, a Suzuki RM-Z250 motorcycle, a Suzuki QuadSport Z400, and a Suzuki KingQuad 750AXi.
 
The winner’s event took place at the legendary Malcolm Smith Motorsports in Riverside, CA.  Todd Baldwin, Malcolm Smith Motorsports sales manager, presented the keys to a new Suzuki KingQuad 750AXi to Williams as his family looked on.
 
“It still feels like a dream. I can’t believe it, I’ve never won anything this big,” said Williams.
 
Williams entered the sweepstakes after visiting the Makita website. “I do some cabinet work, and Makita makes good drills and I was on their website,” he recalled. “That’s how I found out about this sweepstakes.”
 
Makita and Suzuki are sponsorship partners in Rockstar Makita Suzuki Factory Racing, which currently backs teams in a range of venues including AMA Supercross, AMA Motocross, AMA Superbike, WPSA ATV MX, and more.  Both partners were happy with the outcome of this latest promotion.
 
“Our Feel Innovation promotion was all about presenting big value on Makita’s best-in-class tools to serious tool users, and making a big impact on the marketplace,” said Brent Withey, senior brand manager at Makita USA. “With our ongoing partnership with Suzuki and Rockstar, the bikes and quads were a natural fit, not to mention a pretty awesome grand prize for the lucky winner.”
 
“Suzuki is honored to have an innovative company like Makita as a valued business partner,” said Steve Bortolamedi, Suzuki senior advertising manager.  “Suzuki is appreciative of Makita promoting Suzuki Products in the latest Feel Innovation promotion.  Our unique partnership is a creative way to market the performance and power our products.”
 
About American Suzuki
The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1963 by Suzuki Motor Corporation (SMC). ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation, based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries. www.suzukicycles.com
 
About Makita
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita applies leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita’s extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 10.8V Ultra-Compact Lithium-Ion®. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology™ (AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com. Makita is Best in Class Engineering.

 

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