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SPONSORSHIP PRESS RELEASE

Friday, October 22, 2010
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Wayne Hart
Communications Manager
Makita U.S.A.
(714) 522-8088 x 4410
whart@makitausa.com

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MAKITA AND KICKER FORM PARTNERSHIP WITH TEAM ASSOCIATED

Makita Industrial Power Tools and Kicker Performance Audio have formed a partnership with Team Associated to support its team of pro R/C drivers during the 2010 and 2011 racing seasons. Details of the partnership are not available at this time, but sources claim the deal goes far beyond product sponsorship.

Cliff Lett, Vice President of Team Associated, expressed his enthusiasm for the new partnership. “This deal marks the beginning of corporate team sponsorship in the R/C industry. Makita and Kicker are premium product leaders in their ndustries, much like Team Associated is in R/C, and both have products that appeal to the same demographics as our industry. They have already proven to be strong supporters of our team, and we are very proud to have them on board.”

Look for the Associated team to be wrenching on their cars using Makita power tools, rocking out to their favorite tunes on Kicker audio systems, and sporting new branding on their race cars and team apparel.

About Makita U.S.A.
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that are more compact with less weight yet deliver industrial strength power and results. Makita's extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-Ion®, and 10.8V Ultra-Compact Lithium-Ion®. Other best-in-class products include rotary and demolition hammers and saws equipped with Anti-Vibration Technology™ (AVT™), 4-Cycle outdoor power equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates an extensive distribution network located throughout the U.S. For more information, please call 800/4-MAKITA (800/462-5482) or visit the website at makitatools.com. You can follow Makita at facebook.com/makitatoolspage, twitter.com/makitatools, and youtube.com/makitapowertools. The Makita Teal color is the trade dress of Makita Corporation and is protected under common law and registered with the U.S. Patent and Trademark Office. Makita is Best in Class Engineering.

About Team Associated

To Team Associated there is nothing more serious than a “toy car”. With more than 40 years of being a leader in the competitive world of R/C cars, Team Associated’s record speaks for itself having won 24 world championships, hundreds of national titles, as well as holding numerous speed and long jump records. Team Associated’s longstanding commitment to quality and performance makes its way into every product they produce which has been the foundation of a heritage and reputation that is second to none.

About Kicker Performance Audio
In 1980 Stillwater Designs invented the high- performance stereo enclosure market when company founder and president Steve Irby developed the Original KICKER®, the first full-range speaker enclosure designed specifically for automotive use. From the day we put the power to that first KICKER, Livin' Loud™ has always been the KICKER way—staying one step ahead of the pack, driven to create components that consistently raise the world's expectations for stereo performance.

 


 

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