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SPONSORSHIP PRESS RELEASE

Monday, June 11, 2007
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Wayne Hart
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MAKITA EXPANDS ITS PRESENCE IN SOCCER WITH SPONSORSHIP OF CONCACAF GOLD CUP(TM)

JUNE 11, 2007 – La Mirada, CAMakita, the Official Tool Sponsor of Major League Soccer, has expanded its presence in the sport as the Official Tool Sponsor of the 2007 CONCACAF Gold Cup. The Gold Cup is CONCACAF’s showpiece event for men’s soccer teams as it crowns the regional champion.
 
The CONCACAF (Confederation of North, Central American and Caribbean Association Football) Gold Cup is the main national soccer competition of the CONCACAF national teams. The participating nations are from North and Central America and from the Caribbean islands.  In addition, up to three entrants from the other world football confederations are invited to play in the final tournament. The 2007 Gold Cup is being hosted by the United States.
 
Rosters for the Gold Cup national teams consist of top players from leagues around the world, including the MLS. In many cases, players from MLS teams are drawn to compete for their national teams during the Gold Cup competition, even as the MLS season carries on.
 
As the official tool sponsor, Makita will benefit from stadium signage at all CONCACAF Gold Cup events. Games are scheduled throughout the month of June in stadiums across the US. The final takes place on Sunday, June 24 at Soldier Field in Chicago. Other venues include the Orange Bowl in Miami, The Home Depot Center in Los Angeles/Carson, Giants Stadium in New York/New Jersey, Gillete Stadium in Boston/Foxboro, and Reliant Stadium in Houston.  The US Team is the defending Gold Cup champion.
 
In addition to its sponsorship of the CONCACAF Gold Cup, Makita is also the Official Tool Sponsor of Major League Soccer. Since becoming an MLS sponsor, Makita has received millions of audience impressions through MLS sponsorship activities – from stadium signage and on-site promotions to game tickets for top customers. The 2007 MLS season, already underway, has an unprecedented amount of games televised on English and Spanish networks, including ESPN2, ABC, and Univision. 
 
In addition to its sponsorship of MLS, Makita is also a sponsor of the Mexican National Soccer Team during its tour of the US in 2007. This sponsorship activity has allowed the company to extend its marketing reach.
 
“With our sponsorship of soccer, we use the excitement and energy of the sport as an effective vehicle to connect with power tool end users,” said Brent Withey, Makita Brand Manager. “Makita’s sponsorship of the prestigious Gold Cup competition takes our participation in the sport to an even higher level.”
 
About CONCACAF
For more information about The Confederation of North, Central American and Caribbean Association Football (CONCACAF) Gold Cup™, go to www.concacaf.com. 
 
About Makita USA
Makita USA, Inc. is a leading manufacturer of over 450 professional, industrial quality power tools and has over 5,000 industrial accessories. Makita USA, Inc.’s home office is located in La Mirada, California and operates an extensive distribution network located throughout the U.S. For more information, please contact us at 1-800-4-MAKITA (1-800-462-5482) or visit the website at makitatools.com.

 

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