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NEW TOOL PRESS RELEASE

Monday, November 12, 2007
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Wayne Hart
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MAKITA JOINS OAKLEY, MONSTER ENERGY, OGIO AND OTHERS AT KICKER CAR STEREO'S BIG AIR BASH AT SEMA IN LAS VEGAS

November 12, 2007La Mirada, CA – Makita joined nearly 8,000 attendees at the Hard Rock Casino for Kicker Audio’s Sixth Annual Big Air Bash during the SEMA Trade Show last week in Las Vegas. The event featured freestyle motorcycles and snowmobiles launching into the Las Vegas night, live DJ’s, a performance by British rockers The Crave, and an array of custom cars on display.
 
“Kicker’s ‘Livin’ Loud’ lifestyle definitely registers with Makita’s youthful, high-energy audience,” said Brent Withey, Makita’s Brand Manager. “The Big Air Bash at SEMA was an excellent way for us to engage serious tool users.”
 
Makita joined Oakley, Monster Energy, KMC Wheels, Ogio, Polaris, and Zune as co-sponsors of the annual Kicker event. Makita’s booth included a broad selection of the company’s latest industrial quality power tool offerings, as well as a hands-on demonstration for attendees. 
 
The 2007 Big Air Bash was the sixth annual event for Kicker. The night’s main events included freestyle motocross, quad, and snowmobile exhibitions, with a first-ever “Flip-Off” finale between the riders. In association with the Flip-Off, prize packages were awarded to lucky fans, featuring prize items from KICKER, Oakley, and OGIO.
 
Makita’s partnership with Kicker, Monster Energy and Ogio is part of the brand’s ongoing effort to reach the younger, high-energy professional tool user. The two companies recently collaborated on the Kick’n Tool Crib, a one-of-a-kind contractor’s jobsite tool crib featuring featuring a 2,000 watt Kicker Stereo System, $3,500 in Makita 18V Lithium-Ion Tools, a one-year supply of Monster Energy Drink, and more. 
 
For Kicker, the partnership with Makita is an opportunity to work with a best-in-class brand name with a connection to their customers. 
 
“Makita brings a wealth of marketing experience within our shared demographic,” said Roger Demaree, Kicker brand manager. “Similar to Kicker, they’re a longtime, engineering-based, product-driven company with a strong industry presence. The opportunity for additional collaboration in the future appears imminent.” 
 
About Makita USA
Makita USA, Inc. is a leading manufacturer of over 450 professional, industrial quality power tools and has over 5,000 industrial accessories. Makita’s LXT Lithium-Ion is backed by Makita’s new three-year warranty and all other Makita tools are covered by a one-year limited warranty against defects in materials or workmanship and may be serviced at any of our 25 factory service centers or by more than 1,000 authorized service centers nationwide. Makita USA, Inc.’s home office is located in La Mirada, California and operates an extensive distribution network located throughout the U.S. For more information, please contact us at 1-800-4-MAKITA (1-800-462-5482) or visit the website at makitatools.com.

 

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